How to reduce customer complaints

Two months ago, I ordered online 2 pair of running shoes and when I noticed that there was a delay in delivering them, I started contacting the customer service by phone and email. Guess what? No reply! None of the channels I used allowed me to interact with someone. One month later, I received my order, and 2 weeks after that I received an email apologizing and offering me a discount coupon valid for a month. Well, the discount coupon expires today, and I have no intention to use it. Although, it was a nice gesture, I was ignored and when they finally sent me an email it was to purchase again! This attitude toward the customers has to stop!

Have you noticed an increase in customer complaints? Are you interacting with your customers? Are you ignoring their comments, reviews, their emails? Are you anxious and don't know how to handle them? If you are reading this, it means that you care about your customers. To help you, I will discuss the main reasons and show you how to improve your customer satisfaction.