Meet Sarah — Your Business Strategy & Operations Consultant in Abu Dhabi & the UAE
Real Advice. Real Results.
A Consultant Who Stays With You.
Meet Sarah - Your Business Strategy & Operations Consultant in the UAE
If you are an entrepreneur or SME owner in the UAE looking for a business strategy consultant who will tell you the truth, build a plan that fits your reality, and stay with you until the results are delivered, you are in the right place.
At Business Challenges, we help founders and business owners across Abu Dhabi, Dubai, and the wider UAE turn ambition into a clear, executable strategy. Whether you are launching a new venture, scaling an existing business, fixing broken operations, or preparing for an exit, I bring 14+ years of banking, finance, and strategy experience to every engagement.
No templates. No generic advice. Just sharp, tailored thinking built around your business, your numbers, and your goals.
My Story — Why I Founded Business Challenges
I spent over a decade in the corporate world, working in banking, strategy, and operations for leading financial institutions and real estate developers in Abu Dhabi. I earned a Bachelor of Science in Banking & Finance, an MBA from Strathclyde Business School specializing in Strategy, and a PRINCE2 Practitioner certification in project management.
But the more I worked inside large organizations, the more I noticed a gap that troubled me.
Big corporations had access to world-class strategic advice whenever they needed it. But the entrepreneurs and SME owners who were working just as hard, often harder, had no one in their corner. They were making critical decisions alone, without the frameworks, the financial rigour, or the outside perspective that could make the difference between thriving and struggling.
That is why I founded Business Challenges in 2020: to give UAE SME access to the same quality of strategic thinking, without the price tag of a global consultancy.
What I Have Delivered for UAE Business Owners
Since founding Business Challenges, I have worked with over 60 entrepreneurs and SME owners across the UAE, helping them:
Launch with confidence, validating business ideas, building robust business plans, and setting up the right foundations from day one
Scale with strategy, developing clear growth roadmaps, expansion plans, and franchise frameworks for businesses ready to move to the next level
Fix and streamline operations, mapping and improving business processes, reducing costs, and building the systems that allow a business to run without the owner doing everything
Exit with fair value, preparing businesses for sale through professional business valuations, due diligence, and buyer strategy in Dubai and Abu Dhabi
The results speak for themselves. Clients have grown revenues by 20–40% within six months, successfully sold businesses at a higher value than expected, and gone from chaotic day-to-day operations to structured, scalable companies.
What Makes Me Different as a Business Consultant in the UAE
There are many consultants in the UAE. Here is what sets Business Challenges apart.
Finance-backed thinking. My 15 years in banking means I think in numbers, risk, and real business fundamentals, not just strategy slides. Every recommendation I make is grounded in financial logic, not just best practice theory.
I work with a small number of clients by design. I am not an agency. When you work with Business Challenges, you work directly with me, not a junior analyst, not a templated process. Every strategy is built from scratch around your specific situation.
I stay through implementation. Most consultants hand you a report and leave. I co-create the strategy with you and stay side by side through execution, until the results are delivered.
Deep UAE market knowledge. Based in Abu Dhabi and working across the UAE and GCC since 2006, I understand the local regulatory environment, the cultural dynamics of doing business here, and the specific challenges UAE entrepreneurs face.
Who I Work With
I specialise in working with three types of clients as an SME consultant in the UAE:
Entrepreneurs preparing to launch, who need a solid business plan, financial model, and launch strategy to start with confidence rather than guesswork
SME owners ready to scale, who have proven their concept and now need a clear strategy to grow revenue, expand their team, or enter new markets
Business owners preparing to exit, who want to maximise the value of their business, get exit-ready, and find the right buyer in Dubai or Abu Dhabi
If you recognise yourself in any of these, I would love to hear about your business.
Ready to Talk? Let's Start With a Free Consultation
The first step is a free 45-minute strategy consultation. We will talk through where your business is today, where you want it to go, and what is standing in the way.
No pitch. No obligation. Just a real conversation with an experienced business strategy consultant who has helped over 60 UAE business owners move forward with clarity.