Unlocking Value: A Case Study on Selling Your Business at a Premium in the UAE

The owner of a party hire business had been trying to sell her business since August 2022, with no success. After months of frustration and facing the possibility of liquidation, she reached out to me in November 2022. Her goal was clear: find a buyer and sell her business quickly, ensuring she got fair value for the seven years she had invested.

This case study reveals how a comprehensive business valuation and a strategic process transformed her frustrating journey into a successful sale.

The Challenge: An Unsuccessful Business Sale

The client had a great business but lacked a clear strategy for selling it. Her initial attempts led to a flood of inquiries from "time wasters" and people simply looking for sensitive information. She was exhausted from fielding calls that led nowhere. This is a common issue for business owners trying to navigate the complex world of selling their business on their own. Without a professional business exit strategy, the process can become lengthy and frustrating.

The Solution: A Strategic, Step-by-Step Approach

My work began with a thorough discovery session and a professional business valuation to determine the fair value of her company. I wanted to ensure she didn’t lose money on her hard work.

Following the valuation, I developed a custom strategy for her business, which included:

• Building a roadmap: A step-by-step guide to the entire sale process, designed to filter out non-serious inquiries.

• Identifying the right buyer: A strategy to attract and engage with qualified, serious buyers.

• Creating a pre-sale package: Preparing all required documents and deliverables to create a professional first impression.

The reason most sale processes are unsuccessful is the lack of a proper strategy. By creating a roadmap with built-in filters, we could eliminate people with hidden agendas and those simply looking to bargain or waste time. This level of preparation is crucial for a smooth and successful sale.

The Results: A High-Value Sale in Just Weeks

After putting the new strategy in place, the client officially listed her business for sale in mid-January 2023. The results were immediate and powerful:

• 21 initial inquiries.

• 9 qualified people willing to move forward. This number was a huge success, as it meant the filters were working, and we had eliminated the time wasters.

• 3 interested buyers.

• 1 serious buyer who purchased the business.

The great news? She sold her business at a premium on February 2, 2023. Her return on investment (ROI) was an estimated 191% on her fee. Her options were to either sell her assets for a fraction of their worth or sell the entire business at a premium. She chose the latter.

This case shows that a business valuation is not enough. You need a comprehensive business exit strategy and process to ensure a successful outcome.

Key Takeaways for Business Owners

• Get Your Business Ready: The first impression counts. Professional preparation signals to potential buyers that you are serious and that the business is sound.

• Don't Wait Until the Last Minute: Get a business valuation done early. This gives you time to improve key areas of your business and increase its overall value, allowing you to sell it at a premium.

• Ask for Help: The complexities of selling a business can be overwhelming. Working with an expert can save you time, money, and stress while ensuring you get the right value for your hard work.

  
  

Her feedback:

• “To say I am excited is an understatement. I couldn't have done it without you and all your advice and hard work, and guidance. It set everything up for success and was really invaluable. I was floundering before I came to you, and now look at the result. Thank you from the bottom of my heart, really.”

  
  

This is why I do what I do, to help business owners not just get results but to achieve their goals and be happy with the outcome, whether they are launching, scaling, or selling their business.

If you need help with your business venture, feel free to contact me at info@businesschallenges.net for a free business consultation.